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100 More Great Leadership Ideas by Jonathan Gifford

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USE TALENT TO GROW THE BUSINESS

 

The idea

Shama Kabani founded Dallas-based social media consultancy The Marketing Zen Group with $1,500, and soon discovered that her clients wanted a fuller service than she had originally envisaged.

‘We started out offering just social media consulting,’ Kabani told Entrepreneur, ‘but quickly realized that clients wanted soup-to-nuts under one roof. We tweaked the business model to accommodate these clients and started offering implementation services, along with consulting ...

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