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100 More Great Leadership Ideas by Jonathan Gifford

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ENCOURAGE FAST FAILURE

 

The idea

A.G. Lafley took over as CEO of household products giant Procter & Gamble in 2000, and is credited with revitalising a company that was said by some commentators to be in a ‘death spiral.’ P&G had previously invested too much time and money on a handful of expensive new projects; Lafley moved the organisation towards a large number of smaller innovatory projects. If they worked, investment would follow. If they failed, the expense was containable. ...

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