ENCOURAGE FAST FAILURE
A.G. Lafley took over as CEO of household products giant Procter & Gamble in 2000, and is credited with revitalising a company that was said by some commentators to be in a ‘death spiral.’ P&G had previously invested too much time and money on a handful of expensive new projects; Lafley moved the organisation towards a large number of smaller innovatory projects. If they worked, investment would follow. If they failed, the expense was containable. ...