THINK ABOUT PEOPLE ISSUES
Richard Branson, chairman of Virgin Group, cautions that acquisitions and mergers that look good on paper may ignore the problem of integrating the teams that run the businesses day to day. In 1996, Virgin Express merged with SN Brussels Airlines to create Brussels Airlines. The process did not go smoothly.
‘It was a salutary experience,’ said Branson in his book Business Stripped Bare, ‘and the business message is clear: if you’re in the mood to buy ...