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100 More Great Leadership Ideas by Jonathan Gifford

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THINK DIFFERENT

 

The idea

In a compelling speech to Apple employees at the 1997 MacWorld Expo, Steve Jobs unpacked all of the content that has been loaded onto the ‘Think Different’ slogan. He managed to remind the audience of Apple’s great heritage, convey the essence of Apple’s mission statement and inspire the team to continue to ‘think different’ in order to keep serving Apple’s loyal customers. ...

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