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100 More Great Leadership Ideas by Jonathan Gifford

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The idea

‘When we started in ’99, 2000, maybe 10–15% of the products we brought to market that were new every year had an external partner,’ Lafley told Kai Ryssdal of Marketplace. ‘Last year [2007], for the first time, half of all the new product innovations we brought to market had one or more external partners.’

The company doubled ...

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