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100 More Great Leadership Ideas by Jonathan Gifford

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DON’T GET COMMODITISED

 

The idea

Stuart Dean, CEO of GE Asean, argues that the risk of commoditisation is currently ‘the biggest challenge to business.’ ‘Any time you’re not investing in new product or improving your existing products,’ Dean told PWC as part of their APEC CEO Survey 2012, ‘you’re at risk of competing only on price, and that’s not a sustainable game to play.’

Fred Smith, founder of FedEx, agrees. ‘I have one more rule that I think has helped ...

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