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100 More Great Leadership Ideas by Jonathan Gifford

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GIVE SOMETHING BACK TO YOUR COMMUNITY

 

The idea

Anita Roddick opened the first-ever Body Shop in Brighton, UK in 1976, selling homemade soaps, shampoos and lotions made from natural ingredients, some sourced directly from producers. Customers felt that The Body Shop was a place where they could buy a new, sensual range of cosmetic products that did not damage the environment and helped producers in poor communities around the globe.

The Body Shop expanded rapidly when it ...

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