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100 More Great Leadership Ideas by Jonathan Gifford

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HELP BRING IDEAS TO MARKET

 

The idea

Carlos Ghosn, chairman and CEO of the Renault-Nissan Alliance, reminds us that innovation is not the same as invention: genuine innovation is what is brought to market.

‘Innovation is not that “I have invented something,”’ says Ghosn. ‘Nobody cares who invented it. Consumers care about the benefit of the innovation – not who had the idea, but who brought it to market, in marketable conditions. Innovation, in this sense, is hugely important in this industry. ...

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