O'Reilly logo

100 More Great Leadership Ideas by Jonathan Gifford

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

image

PROMOTE YOUR ORGANISATION

 

The idea

Akio Morita co-founded Sony with Masaru Ibuka. Ibuka was the brain behind Sony’s technological advances, while Morita was the company’s marketing genius and public face.

When Sony first launched, the Japanese market was dominated by more-established manufacturers, most of whom were also producing goods to be sold overseas under other brand names. Morita saw the need to develop overseas markets and focussed on establishing Sony as a global brand.

The Sony Corporation of America ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required