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Akio Morita co-founded Sony with Masaru Ibuka. Ibuka was the brain behind Sony’s technological advances, while Morita was the company’s marketing genius and public face.
When Sony first launched, the Japanese market was dominated by more-established manufacturers, most of whom were also producing goods to be sold overseas under other brand names. Morita saw the need to develop overseas markets and focussed on establishing Sony as a global brand.
The Sony Corporation of America ...