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100 More Great Leadership Ideas by Jonathan Gifford

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The idea

In 1998, Daimler-Benz and Chrysler joined forces to form DaimlerChrysler. Daimler-Benz’s Dieter Zetsche became a board member of the new company, and then served as President and CEO of Chrysler Group from 2000 to 2005. Zetsche is credited with leading a major turnaround of Chrysler during this period; in 2006, he became president of DaimlerChrysler.

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