All failure is failure to adapt, argues Max McKeown in his book Adaptability. Unfortunately, most organisations are inherently conservative; they not only resist change, they actively fight against it. Corporations also make mistakes. As McKeown quotes IBM chairman and CEO Virginia Rometty as saying: ‘You may be only one mistake away from irrelevance.’
McKeown proposes three fundamental steps for survival: recognise the need for adaptation; understand what adaptation is required; do what is necessary to adapt. Some of the suggested rules ...