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100 More Great Leadership Ideas by Jonathan Gifford

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BE FEARLESS

 

The idea

When Perween Warsi was given the opportunity to submit samples of her homemade Indian foods for a blind tasting by UK supermarket chain Asda, and came out top, she suddenly had to scale up production. Her first small factory opened after a lastminute crisis when friends worked all night to be ready for an inspection in the morning.

‘There are always challenges when you set up a business,’ Warsi told her local newspaper. ‘Panicking is no ...

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