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100 More Great Leadership Ideas by Jonathan Gifford

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HAVE FAITH IN YOUR OWN IDEAS

 

The idea

Sara Blakely, founder of Spanx, never lost faith in her idea. ‘I was my own focus group,’ she told BusinessWeek. ‘I had already tried the product and I saw what it did for me. I knew if they said “no,” I just said they didn’t get it. I never second-guessed the product. Before it was actually made, I did hear “no” a lot. It was very discouraging. At times I stopped out of discouragement, but I never lost confidence in the fact that it was a good idea.’

Jeff Bezos, ...

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