HAVE FAITH IN YOUR OWN IDEAS
Sara Blakely, founder of Spanx, never lost faith in her idea. ‘I was my own focus group,’ she told BusinessWeek. ‘I had already tried the product and I saw what it did for me. I knew if they said “no,” I just said they didn’t get it. I never second-guessed the product. Before it was actually made, I did hear “no” a lot. It was very discouraging. At times I stopped out of discouragement, but I never lost confidence in the fact that it was a good idea.’
Jeff Bezos, ...