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100 More Great Leadership Ideas by Jonathan Gifford

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JUST DO IT

 

The idea

Perween Warsi came to Britain from India with her husband, a doctor. She built her food business, S&A Foods, from scratch, making samosas in her kitchen for sale in a local takeaway while juggling the demands of being a homemaker bringing up two young sons. She besieged the buyers of national supermarkets, urging them to try her foods. ‘From day one, my aim was to have products on supermarket shelves nationally,’ she told BBC News online.

Warsi was convinced that her products ...

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