O'Reilly logo

100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

A

Aaker, Jennifer, 131

Abrams, Daniel, 44

Accessibility, devices for the impaired, 253

Action

music moving people to act, 44

nouns vs. verbs in stimulating, 8285

role of gaze direction in getting person to act, 25

triggering mechanisms in brain, 65

Ads

joy and surprise as attention grabbers in, 129130

overcoming people’s dislike of, 128

Age. see Generational differences

Alerts, device alerts lowering cognitive performance, 138139

Allport, Floyd, 136

Alter, Adam, 70

Amazon one-click purchasing, 190

Anchoring

avoid anchoring effect of brainstorming, 168

on numbers, 196

Andics, Attila, 100

Anthropomorphism

confiding in anthropomorphic robots, 146

trust and, 142143

Anticipation, increased by online shopping, 198202

Anticipatory design ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required