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100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

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The Designer As Behavioral Scientist

You wake up in the morning and while you sip your coffee, you slip on your headset. A few gestures with your hand and fingers and you are skimming the news and your calendar on the screen that has appeared in front of you. As you walk to the train to go to work, you run your hand down your arm to call someone at your office.

When you get to work you might spend some time in the immersive room. Data appears on a screen, you hear sounds, and feel pulses through the vibrating floor, or a vest you have put on over your clothes. Your unconscious processes these sensory data so that you can make decisions. That’s not so far in the future. That’s what is about to become mainstream in the next 1–2 years.

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