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ABOUT
THE
AUTHOR
-    designs brand and business
experiences from product to market. Founded in 1996 by president and
creative director Bill Grant, the fi rm generates enduring results through an
integrated design approach to brand strategy, identity, research, naming, print,
interactive, products, advertising, publicity, interiors, and video. Grant’s diverse
team transforms the business landscape for clients, creating opportunities to
redefi ne product categories and invent entirely new ones.
Grant Design Collaborative’s business model is to innovate communication
design for clients with sound strategy and research. By avoiding subjective
decision-making in the creative process, Grant aligns design solutions to the
facts accumulated during research and discovery to facilitate obvious and
meaningful strategies for products and brands.
Grant Design Collaborative has partnered with a wide variety of fi rms from
enterprising upstarts to established Fortune 500 companies, including
Adobe Systems, Association for Contract Textiles (ACT), Blackberry Farm, Blue
Ridge Commercial Carpet, Geiger International, Goin’ Coastal Seafood, Jaipur
Rugs, Georgia-Pacifi c, Herman Miller, International Paper, Muzak, Persimmon
Creek Vineyards, Set Wallcovering Systems, SignatureFD, Smart Papers,
Steelcase, and Inn Walden.
www.grantcollaborative.com
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BOOK DESIGN, ART DIRECTION, AND CURATING
GRANT DESIGN COLLABORATIVE
www.grantcollaborative.com
PRIMARY PHOTOGRAPHY
GUY WELCH, STUDIOBURNS
www.studioburns.com
FONTS
GOTHAM
SCALA
© 2009 by Rockport Publishers
All rights reserved. No part of this book may be reproduced
in any form without written permission of the copyright own-
ers. All images in this book have been reproduced with the
knowledge and prior consent of the artists concerned, and no
responsibility is accepted by producer, publisher, or printer for
any infringement of copyright or otherwise, arising from the
contents of this publication. Every eff ort has been made to en-
sure that credits accurately comply with information supplied.
We apologize for any inaccuracies that may have occurred and
will resolve inaccurate or missing information in a subsequent
reprinting of the book.
First published in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, MA 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
ISBN-13: 978-1-59253-551-4
ISBN-10: 1-59253-551-8
10 9 8 7 6 5 4 3 2 1
Printed in China
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