A book like this is harder than it looks to pull together, and the journey of this particular book spanned multiple iterations over a dozen years.

I want to thank researchers who helped me on this project including Nick Swisher, Austin Becker, Peter Economy, Rebecca Taff, and Jeanie Casison, as well as the hundreds of people that submitted examples and stories for this book. My good friend and colleague of over thirty years, Mario Tamayo, served as project manager extraordinaire in helping to pull all elements of this book together in a timely, organized manner. Ashlyn Withers constructed the index of featured companies in the book with help from Zach Osborne.

A big thanks to my friend and colleague Marshall Goldsmith for writing ...

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