| Ingredient 3. | Promote Your Team |
“Efforts and courage are not enough without purpose and direction.” —John F. Kennedy, 35th president of the United States
The Problem
Stakeholders don’t understand what teams do, so they look elsewhere to invest their time and money.
The Solution
Clearly define your team’s purpose and process. Show how it fits within the overall business model.
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Be easily understood. Write a mission statement that clearly illustrates how you intend to meet business and customer needs. Make this your mantra and publicize it. Clarify key roles and responsibilities within the ...
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