Ingredient 15.Simplify Your Business Model
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Know how your business makes money.

“Drive thy business or it will drive thee.” —Benjamin Franklin, US Founding Father

The Problem

Organizations aren’t clear enough about how they make money.

The Solution

Clarify how value and costs are built up so teams know what to do to keep the business running efficiently.

  • Give an overview. Use a tool like the Business Model Canvas to outline how your company plans to spend money and generate revenue.[39] List your value proposition and show how each part of the business model works to support success.

  • Show customer success equals business success. Show the link between ...

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