101 Design Ingredients to Solve Big Tech Problems

Ingredient 35.

Keep It Simple

Don’t overengineer a solution if a simpler one will do.

“Life is really simple, but we insist on making it complicated.” —Confucius, teacher, politician, and philosopher

The Problem

Products and services get complicated when businesses keep adding features to please too many people at the same time.

The Solution

Deliver maximum delight by doing the least possible while meeting the most-important customer needs.

• Find out what really matters. Interview customers in their workplaces and observe how they achieve tasks naturally. Try conducting a contextual inquiry.^[94] Keep testing and making improvements to your ideas until ...