Introduction

Do you REALLY want to be promoted? If you do, I have the key for you. Communicate better.

Sure, you expect me to say that, right. After all, I teach communication at one of the best universities in the world and I have taught communication for some of the best corporations on the planet. But, it’s true. Plenty of business news stories make the case for communication skills as a way to promotion. Download and read this article from “The Bloomberg Recruiter Report: Job Skills Companies Want But Can’t Get.”1 The report makes skillful use of quadrants. In the upper right quadrant under “Less Common, More Desired,” you will find “Strategic Thinking, Creative Problem-Solving, Leadership Skills, and, you guessed it, Communication Skills.” ...

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