Part I
The Brain
To best understand communication, you need some rudimentary knowledge of how the brain works. I do not claim to be an expert on brain function, just someone who has continued to be fascinated by the small bits I learn from the books of renowned neuroscientists and assorted others including neuromarketing experts. I take that knowledge and fit it inside the context we all inhabit. This is the context.
1. EVERYONE IS OVERWHELMED WITH INFORMATION
We get too many e-mails, tweets, text messages, blog posts, catalogues, newsletters, radio commercials, TV spots, popups, banner ads, billboards, and so on.
We can hardly deal with the onslaught. Each of these mediums presents us with numerous issues. Consider continuous partial attention; ...
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