Work Your Affinity Groups

Next, focus on what I call “affinity groups.” These might be members of your church; people of your ethnic heritage; your neighbors; fans of your favorite band or sports team; members of your college alumni association, fraternity, or sorority; people who contribute to or volunteer for the same charitable organizations as you; or people with common interests, such as fellow dog owners, golfers, bicyclists, or joggers. What hobbies do you have and what places do you frequent? You have something in common with the people you see there; you're all members of the same club, so to speak.

I was once a guest speaker in a course for graphic artists at Otis College of Art & Design in Los Angeles. The professor, Patty Kovic, ...

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