Your Job: To Sell Again and Again and Again
Advertisers measure the number of “repetitions” as the number of times they must reach you with the same message in an effort to inspire you to buy their clients’ products and services. Ad agencies know that just when you get sick and tired of seeing the same commercial over and over, they are getting to you and building “top of mind” for the products and services they are attempting to sell you.
At the top of a page of paper begin writing down all the opportunities you have and need in order to sell your message again. From written communications, to meetings, to daily conversations, you must realize a big part of your job description is to sell your own people. Making a long list ...