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No Man Can Serve Two Masters
The Bible repeatedly points out that “no man can serve two masters.” You know what that means biblically, but how should you apply the lesson in business? Confucius said it another way: “Man who chases two rabbits, catches none.”
Study successful Japanese companies, many of which have been around for hundreds of years, and you’ll find they have committed themselves to one master: serving the customer. Companies such as Toyota, Suzuki, and Yamaha know that the customer must come first and profits will follow. In fact, many Japanese businesspeople practice the philosophy that profits are the applause of happy customers.
Examine how successful Japanese companies have moved into areas thought sacred to American companies ...
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