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151 Quick Ideas to Inspire Your Staff by Jerry R. Wilson

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22
Own Their Head, Heart, and Soul
Certainly you have heard the phrase “hook, line and sinker.” That truism probably came from fishing and dragging that big one up on the bank. Your goal should be to “hook” your associates, employees, and management by capturing their heads, their hearts, and their souls. To make a connection so deep and so profound that even thinking about defecting to another job with someone else presents extreme risk and a great, big helping of gut-wrenching guilt.
A university study found that when you use logic and facts about your salary and benefits, you connect with people’s intellect. They found that when you use emotions and feelings you connect with their heart, but to connect with their soul you need to be more ...

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