Invest in Your Customers
Take care of your customers and your customers will take care of you.
Noted motivational speaker Zig Ziglar said it another way: “Help enough other people get what they want, and you will get what you want.” Herb Wardlow, who guided Kmart to become America’s number-one retailer, long before it got knocked off the pedestal by others, said, “Find out what people want and give it to them.” And he added an additional thought: “and then some.” In other words, give people more than they expect, do it willingly, and watch them come back for more.
On a 3 × 5 card (still have a good supply?) write: “Take care of your team and your customers, and they will take care of you.” Post it where you can see it every ...