Longer publications often include several independent stories that compete for the reader’s attention. Before entering content into a newsletter or other long publication, it is wise to decide where to place each piece of content within the overall context of the publication. For example, in a newsletter, important stories should start on the first page but can continue inside the publication, most likely near the end. Some people think that stories that start on the right page of a two-page spread are more likely to be read than stories that start on the left page. In a publication that will be folded for mailing, place information that you definitely want the recipient to see on the first or last (outside) page.