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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 3 IDEA: Don't Be Afraid to Reinvent Your Business

In the late 1990s, anyone wanting Sandra Nunnerley's elegant, custom-designed furniture had to have deep pockets as well as good taste. Long accustomed to serving the upscale market, with a single chair tagged at $10,000, Nunnerley said she was pushed into the retail market by copycats. “I started to notice that copies of my custom designs were appearing in retail outlets,” said Nunnerley.

Fueled by the middle-class housing boom, Nunnerley teamed up with furniture giant Lane Upholstery to design a line of elegant sofas, beds, chairs, and tables.

Her furniture and interior designs, the subject of an upcoming book and featured in Architectural Digest, appealed to Lane Upholstery president ...

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