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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 14 IDEA: Work the Phones or Walk the Floor

Publishers Weekly named Elaine Petrocelli, co-owner of Book Passage in Corte Madera, California, bookseller of the year a few years ago. She's earned a national reputation by battling nearby chain stores and online book sales. Book Passage, with stores in Marin County and San Francisco, is known for its stellar customer service and educational outreach programs and events.

Every year, Book Passage hosts about 700 author events, seminars, and workshops. They keep in close touch with 40,000 customers via newsletters and via their web site: www.bookpassage.com. (I will be signing books at Book Passage's San Francisco Ferry Building location in April.)

The original store, which opened in Larkspur, ...

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