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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 25 IDEA: Write a Killer Business Plan

If two down-on-their-luck beggars approach you on the street asking for money, are you more likely to give money to the dirty, scruffy guy or the sincere, clean guy who asks politely for spare change?

Too many entrepreneurs circulate scruffy business plans and wonder why they never get funding. Remember this: your business plan has less than a minute to catch the eye of a serious investor. Messy, typo-filled, poorly written plans end up in the trash, according to the private, so-called angel investors and busy venture capitalists I've interviewed. Thousands of business plans hit their desk or inbox every year. They don't waste time reviewing second-rate pitches.

A veteran venture capitalist (VC) agreed ...

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