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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 64 IDEA: Facebook Tips for Business Owners

Talk about a great idea. Mark Zuckerberg was a Harvard undergrad when he launched a web site as a way to rank the appearance of women on campus. Now, Facebook is the social media powerhouse of the universe. But how can you use Facebook to promote your business?

The secret is having a separate “fan” page for your business—in addition to your personal Facebook page.

“First, you have to understand how Facebook works,” said Mari Smith, a social media expert and author. “You get started by building a fan page for your business.” (Visit: www.facebook.com/pages.)

“Your fan page is really an extension of your brand,” said Smith. Once you have built a cool-looking fan page, then, she said it's time to push ...

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