O'Reilly logo

201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

GREAT 88 IDEA: Serve the High and Low Ends of the Market

One of the most creative and savvy entrepreneurs I know built a lucrative frozen-pizza manufacturing business by serving all ends of the pizza market with targeted and price-specific products.

A former potato saleswoman, Kathy Taggares sold her condo, jewelry, and cashed in her insurance policies to buy an ailing salad dressing factory from Marriott Corp. in 1989. She named the company K.T.'s Kitchens. A few years later, she added pizza crust to her product line. She eventually added a full line of frozen-pizza products, selling them to Trader Joe's, club stores, schools, and the military.

With about 250 employees and 2010 sales around $45 million, she's doing something very right. Her ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required