O'Reilly logo

201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

GREAT 92 IDEA: Create a Business Based on a Personal Challenge

When Nellie Sutton was diagnosed with Alzheimer's disease in 1985, her son Joseph began searching for a place where she could live safely and comfortably. He visited several nursing homes and was not about to put his mother in any of them.

So, he rented a ranch-style house and hired a caregiver to take care of his mother. He found four other Alzheimer's patients to rent the extra bedrooms. That's how his business was born. Sutton has since sold the business, but his idea still has merit.

“I opened my first home to care for my mother—no other reason,” said Sutton, who saw an opportunity to care for America's aging population.

About 30 million Americans have a family member suffering ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required