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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 95 IDEA: Strike a Deal with a Giant

The first step toward making a deal with a much bigger company is to target potential companies that are a good fit for your business. In our case, we target companies that serve business owners, including banks, credit card companies, and technology firms.

Get started by checking out web sites, magazines, and trade journals that serve your industry. Make a list of advertisers you see in those publications because those are the companies to contact.

Next, go online to scour the web site for contacts. Look for the top decision makers in the marketing department. Find out everything you can about the company's products, marketing campaigns, and other alliances. Find out which ad agency they work with by ...

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