If attending a trade show is on your calendar this year, make the trip more valuable by inviting clients, potential customers, or business associates to meet you at or near the show.
As soon as you register to attend, go through your database to make a list of everyone you know who lives within 100 miles of the show.
Meeting people at a national conference or trade show has several advantages. It saves you a subsequent trip to their city. If you can afford it, pay the registration fee so they can visit the exhibit floor. If you have a booth, they'll see you in action. They'll meet your best salespeople and watch you interact with the public.
If you can wangle an invitation to participate in a ...