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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 161 IDEA: Appoint a Personal Information Officer

Many business owners suffer from information overload. With so much to do, it's difficult to keep up with all the blogs, books, magazines, and professional journals you know you should be reading or at least skimming. One solution is to ask your assistant or another staff person or freelancer to serve as your “personal information officer,” or PIO.

Your PIO benefits by being well informed, while you save time by reading only the most pertinent material. Before a trip, I print out articles to read on the bus, train, or plane.

First, decide which magazines, newspapers, and web sites provide valuable information and insights for your particular business. I read the Christian Science Monitor ...

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