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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 173 IDEA: Quick Customer Service Quiz

Take this customer service quiz to find out whether you are treating your customers the way you, yourself, want to be treated.

  1. Do you really know who your customers are? If you are unsure, get busy collecting information on their purchasing habits and preferences.
  2. When customers return a product, do you treat them the same way as when they purchased the product? Treat returns and complaints as a way to improve your operations and generate goodwill.
  3. Do you respond to e-mails and telephone calls immediately? With so many options, customers expect a prompt response. Voice mail is great, but it should never replace a human at the other end of the line when a caller presses “0.”
  4. If your product is guaranteed, ...

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