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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 196 IDEA: Tom Peters—Forget Credentials

Tom Peters is a best-selling author, high-level consultant, entrepreneur, keynote speaker, and fellow Vermonter. His wife, Susan Sargent, owns a textile and bedding company based in Pawlett, Vermont.

Before starting the Tom Peters Group, which he sold in 1997, Peters worked for McKinsey & Company, a management consulting firm, where he eventually became a partner.

Peters admired Japanese companies and adopted many management strategies from many them. A popular keynote speaker, he shared two great ideas for small business owners with me.

  1. Focus on a creative brand design. “Produce first-class marketing materials for your company,” he said. “Find an innovative, young design team on day one to create ...

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