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2011 Photographer's Market, 34th Edition by Mary Burzlaff Bostic

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ARTICLES & INTERVIEWS

Finding Your Niche

by Vik Orenstein

Here’s another paradox, in a field fraught with paradoxes,” says wedding/portrait photographer Bob Dale. “You should start out shooting everything. You should be a generalist. That’s how you learn. But then you have to narrow it down. The market demands that you choose a specialty.”

Says commercial/fine art shooter Leo Kim, “You have to find your own personal style before you can select a niche. You will start out emulating the visual styles of others whose work you admire. But sooner or later, your true self comes out. It has to. Then you will choose your niche accordingly.”

In the good ...

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