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2011 Photographer's Market, 34th Edition by Mary Burzlaff Bostic

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Greeting Cards, Posters, & Related Products

The greeting card industry takes in more than $7.5 billion per year—the lion’s share through the giants American Greetings and Hallmark Cards. Naturally, these big companies are difficult to break into, but there is plenty of opportunity to license your images to smaller companies. There are more than 3,000 greeting card companies in the United States, many of which produce low-priced cards that fill a niche in the market, focusing on anything from the cute to the risqué to seasonal topics. A number of listings in this section produce items like calendars, mugs, and posters, as well as greeting cards. ...

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