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2011 Photographer's Market, 34th Edition by Mary Burzlaff Bostic

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Advertising, Design, & Related Markets

Advertising photography is always “commercial” in the sense that it is used to sell a product or service. Assignments from ad agencies and graphic design firms can be some of the most creative, exciting, and lucrative that you’ll ever receive. Prospective clients want to see your most creative work—not necessarily your advertising work. Mary Virginia Swanson, an expert in the field of licensing and marketing fine art photography, says that the portfolio you take to the Museum of Modern Art is also the portfolio that Nike would like to see. Your clients in advertising and design will certainly expect your ...

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