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2013 Artist's & Graphic Designer's Market, 38th Edition by Mary Burzlaff Bostic

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DO YOU NEED AN OGSM?

Use Strategic Planning to Boost Your Creative Career

by Linda Fisler

Brought from Japan to corporate America in the 1950s, the OGSM concept was used initially by car manufacturers. Today large corporations, including Fortune 500 companies, employ this framework to keep their workforces centered on goals and objectives. Ideally this tool can express in a one-page document what a traditional business plan takes 50 pages to explain. The initials in OGSM stand for objective, goals, strategies and measurements. So in what way can this concept be applied to an artist’s business or artwork? Let’s walk through the process of creating a sample OGSM and see.

You can compose an OGSM in any word-processing application, such as Microsoft ...

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