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2013 Artist's & Graphic Designer's Market, 38th Edition by Mary Burzlaff Bostic

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STRENGTHEN YOUR BUSINESS

7 Lessons for Leading, Marketing, Using Time Wisely and More

by Marcia Hoeck

In the early days of my marketing communications firm, there was nothing I wanted more than a blueprint for what I should be doing as a business owner. I was doing well, but I had no idea how to manage my business, and didn’t know if I’d be around next year—or even next month. I wanted to know what made a business work so that mine wouldn’t fall apart around me, and I needed it dished out in language I could understand. I had a BFA in graphic design, not an MBA—and traditional business plans and spreadsheets made me want to run for the hills with my hair on fire.

There wasn’t a resource specifically written for creative professionals available ...

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