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2013 Artist's & Graphic Designer's Market, 38th Edition by Mary Burzlaff Bostic

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ARTISTS’ REPRESENTATIVES

Many artists find leaving promotion to a rep allows them more time for the creative process. In exchange for actively promoting an artist’s career, the representative receives a percentage of sales (usually 25–30 percent). Reps generally focus on either the fine art market or commercial market, rarely both.

Fine art reps promote the work of fine artists, sculptors, craftspeople, and fine art photographers to galleries, museums, corporate art collectors, interior designers, and art publishers. Commercial reps help illustrators and graphic designers obtain assignments from advertising agencies, publishers, magazines, and other buyers. Some reps also act as licensing agents.

What reps do

Reps work with artists to bring ...

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