O'Reilly logo

20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3.COMPLICATED – COMPLEX – CHAOTIC

In February 2002, at a US Department of Defense news briefing on the absence of evidence on weapons of mass destruction in Iraq, Donald Rumsfeld, then US Secretary of Defence, famously quipped:

“There are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know we don’t know. But there are also unknown unknowns – there are things we do not know we don’t know.”

In the context of a dry military briefing, this philosophical comment was so surreal that it became part of the vernacular and won him the Plain English Campaign’s “Foot in the Mouth Award” in 2003. It is also a surprisingly accurate description of the challenges that we are facing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required