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20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

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3.HOLD ON TO PURPOSE AND VALUES

“He who has a why to live for can bear almost any how.”

Philosopher Friedrich Nietzsche

One day CEO and founder of architectural and engineering company AE Works, Michael Cherock, came across a shocking discovery – his company was close to collapse. What made it worse was that nobody knew what was happening, even those he had hired to have senior accountability.

“Everything stopped on June 4, 2012. Being the first Monday of the month, it was reserved for financial activities like billing. AE Works, the company I founded in my basement five years before, was a growing firm and I was proud of what we had accomplished.

At 9am, as I settled in our cramped conference room and started to review our financials for the ...

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