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20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

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5.SAY “I DON’T KNOW”

“To admit to ignorance, uncertainty or ambivalence is to cede your place on the masthead, your slot on the program, and allow all the coveted eyeballs to turn instead to the next hack who’s more than happy to sell them all the answers.”

American essayist and cartoonist Tim Kreider

Why is Not Knowing so hard? To move forward in situations of uncertainty we have to cross the threshold, the edge at “Finis-terre.” And the only way to do that is to make a simple but devilishly hard statement: “I don’t know.”

Legend goes that Socrates’ friend Chaerephon asked the Delphic Oracle whether anyone was wiser than Socrates. When the answer came back that there was none wiser in the whole of Athens, Socrates set out on a mission to solve ...

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