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20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

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9.PREPARE THE GROUND

In 2000 the US Newspaper industry revenue was $65 billion. By 2012 this had dropped to approximately $20 billion. A morbid website sprang up – newspaperdeathwatch.com. In the UK, 242 local newspapers disappeared in the seven years from 2005. This was not a change that CEOs were used to; it was something completely different. No one knew what was next or what they were going to do.

One newspaper that has managed to weather the storm is the Financial Times, published in the UK for an international readership. With its distinctive pink paper, the FT, as it is affectionately known amongst its loyal readers, provides market-sensitive information and high-quality journalism to the business world.

Steven and a colleague have been ...

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